one long strange trip – a packaging design project inspired by how much i listen to the grateful dead. beware of side effects.

High Time Brewing Co. is a branding concept for a line of THC-infused, non-alcoholic beer beverages, and an accompanying snack chip "edible" product. Its visual language is inspired directly by the design and art aesthetics of the 1970s, and features wavy, hand-drawn lettering and illustrations throughout. With recreational legalization on the horizon for many parts of the US, the younger market that would be flocking to products like this is something that has until now been left untapped.